Marketing specialist Department: Commercial Role Summary The Market...

Job Title: Marketing specialist Department: Commercial Role Summary The Marketing Specialist is the execution leader for all marketing, communications, and brand activities of the platform. The role is responsible for translating commercial strategy into high
- impact, data
- driven marketing campaigns that drive user acquisition, engagement, retention, and brand trust. Key
Responsibilities:
1. Brand Identity & Storytelling
• Ensure consistent visual identity across app, digital channels, offline activations, and partnerships
• Translate company values (safety, quality, sustainability) into real campaigns
• Drive true and real storytelling through rider and driver success stories 2. Digital Marketing: oversee execution of:
• Social media marketing (TikTok, Instagram, Facebook, LinkedIn)
• App Store Optimization (ASO) support 3. Market
- Driven Marketing Execution: design marketing initiatives that differentiate the platform beyond price discounts 4. Partnerships, Co
- Marketing
• Execute co
- marketing campaigns with:
• Local businesses (cafés, gyms, universities, malls)
• Corporates, hotels, airports, institutions
• Support sponsorships, events, and community activations 5. Segment
- Focused Campaigns
• Design localized campaigns tailored to: Cities, campuses, festivals, cultural moments Students, commuters, and frequent riders. Ensure marketing feels local, relevant, and personal, not generic 6. Loyalty & Referral Programs
• Oversee execution of: Referral programs, Loyalty tiers and retention campaigns, Personalized communication (birthday offers, milestone rides) KPIs & Performance Metrics
• Brand awareness and engagement growth
• Referral and loyalty program performance
• Social media growth and engagement
• Timely execution of campaigns and activations
• Campaign ROI and conversion rates Required
Qualifications:
• Minimum 3 years’ experience in marketing and communications
• Experience managing campaigns across multiple channels
• Strong coordination and organizational skills
• Ability to operate in fast
- paced, resource
- constrained startups Expected
Salary:
2,000,000 IQD Appy: Number: 0788006757 hr@alwatani.taxi#شارك_المنشور_للفائدة